Rothaermel, Frank T.,

Strategic management / Frank T. Rothaermel, Georgia Institute of Technology. - Second edition. - xxxiv, 468 pages color illustrations ; 25 cm

Revised edition of the work, Strategic management : concepts.

Includes bibliographical references and index.

What is strategy, and why is it important? -- Strategic leadership : managing the strategy process -- External analysis : industry structure, competitive forces, and strategic groups -- Internal analysis : resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- Business strategy : differentiation, cost leadership, and integration -- Business strategy : innovation and entrepreneurship -- Corporate strategy : vertical integration and diversification -- Corporate strategy : mergers and acquisitions, strategic alliances -- Global strategy : competing around the world -- Organizational design : structure, culture, and control -- Corporate governance and business ethics.

0077645065 9780077645069 0077645170 9780077645175 9814646156 9789814646154

2013044736


Strategic planning.

HD30.28 / .R6646 2015

658.4012