The psychology of attitudes & attitude change /
Psychology of attitudes and attitude change
Gregory R. Maio & Geoffrey Haddock.
- 2nd edition.
- xv, 352 pages : illustrations ; 24 cm
Previous edition: 2010.
Includes bibliographical references and index.
Part I. Why Do Attitudes Matter? -- Part II. What Do Attitudes Do? -- Part III. What Shapes Attitudes? -- Part IV. What More is There to Learn? -- -- Why Do Attitudes Matter? -- What are Attitudes and How are They Measured? -- The Three Witches of Attitude -- -- What Do Attitudes Do? -- The Influence of Attitudes on Information Processing and Behavior -- How Do Attitudes Influence Behavior? -- -- What Shapes Attitudes? -- Cognitive Influences on Attitudes -- Affective Influences on Attitudes -- Behavioral Influences on Attitudes -- Basic Principles in How Attitudes are Shaped -- -- What More is There to Learn? -- The Internal World -- The External World -- An Eye to the Future. Part I. 1. 2. Part II. 3. 4. Part III. 5. 6. 7. 8. Part IV. 9. 10. 11.
"What are your attitudes on climate change? Do you have opinions on how political parties should be funded? Or indeed, celebrity misadventure? Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field. In the 2nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead. With plenty of learning aids to help with revision and a new companion website, this textbook is a valuable resource for anyone interested in learning or teaching about attitudes."--Publisher's website.