Principles and practice of sport management /
edited by Lisa P. Masteralexis, Carol A. Barr, Mary A. Hums.
- Fifth edition.
- 606 pages : illustrations ; 23 cm
Includes bibliographical references and index.
History of sports management / Management principles applied to sport management / Marketing principles applied to sports management / Financial and economic principles applied to aport management / Legal principles applied to sport management / Ethical principles applied to sport management / High school and youth sport / Collegiate sport / International sport / Professional sport / Sports agency / Facility Management / Event management / Sport sales / Sport sponsorship / Sport communications / Sport broadcasting / The sporting goods and licensed products industries / Golf and club management / Recreational sport / Strategies for career success / Todd W. Crosset and Mary A. Hums -- Carol A. Barr and Mary A. Hums -- John Clark -- Neil Longley and Nola Agha -- Lisa P. Masteralexis and Glenn M. Wong -- Todd W. Crosset and Mary A. Hums -- Dan Covell -- Carol A. Barr -- Mary A. Hums, Per G. Svensson, Sheranne Fairley, and Mireia Lizandra -- Lisa P. Masteralexis -- Lisa P. Masteralexis -- Mary A. Hums and Lisa P. Masteralexis -- Carol A. Barr -- Stephen McKelvey -- Stephen McKelvey -- Gregory Bouris -- Jim Noel -- Dan Covell -- Jo Williams -- Tara Q. Mahoney -- Mary A. Hums and Virginia R. Goldsbury. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21.
From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, the Fifth Edition of this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. Principles and Practice of Sport Management, Fifth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management.- New full color design and art program- Contains practical advice on how virtual communitites and social networks can affect the job search process- Provides updated information on salaries in professional sports- Includes sections on evaluating coaches, programmatic goals, ethics, finances, and marketing as they relate to youth sports- Contains more in-depth coverage of disabilities in sports- New and updated content on the growing safety concerns related to concussions in youth sports through professional sports and within the NFL- New discussion of the ethical and legal implications of the Jerry Sandusky case- Current Issues section updated with new material on event security and the Boston Marathon bombings.