TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C
AU  - Lukas,Bryan A.
AU  - Schembri,Sharon
AU  - Niininen,Outi
TI  - Marketing principles
SN  - 9780170254793
U1  - 658.8 23
PY  - 2015///
CY  - South Melbourne, Vic.
PB  - Cengage Learning
KW  - Marketing
KW  - Asia
KW  - Textbooks
KW  - Pacific Area
N1  - Includes index; Part 1; Marketing Groundwork --; 1; Key concepts in marketing --; 2; Marketing planning and strategy in a competitive environment --; 3; Marketing research and information systems --; Part 2; Understanding Markets --; 4; Consumer behaviour --; 5; Segmentation, traget markets and positioning --; 6; Business markets and buying behaviour --; Part 3; The Expanded Marketing Mix --; 7; The power of branding --; 8; Product decisions --; 9; Developing and managing goods and services --; 10; Pricing decisions --; 11; Distribution decisions --; 12; Integrating marketing communications: Designing promotional campaigns --; 13; Marketing communications mix variables: Application --; 14; Expanding the marketing mix --; 15; Digital marketing and social networking
ER  -