Focus groups : a practical guide for applied research /
Richard A. Krueger, University of Minnesota, Professor Emeritus; Mary Anne Casey, Consultant.
- 5th edition.
- xx, 252 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Overview of Focus Groups -- Planning the Focus Group Study -- Developing a Questioning Route -- Participants in a Focus Group -- Moderating Skills -- Analyzing Focus Group Results -- Reporting --Styles of Focus Group Research -- Focus Group interviewing with young people -- International and Cross-Cultural Focus Group interviewing -- Telephone and Internet Focus Group Interviewing -- Focus Group Interviewing within the Organization -- Modifications of Focus Groups -- Ansering questions about the quality of Focus Group Research