TY  - BOOK
AU  - Næss,Hans Erik
TI  - A sociology of the World Rally Championship: history, identity, memories and place 
SN  - 1137405430
AV  - GV1029 .N27 2014
U1  - 796.72 23
PY  - 2014///
CY  - Houndmills, Basingstoke, Hampshire, New York, NY
PB  - Palgrave Macmillan
KW  - World Rally Championship
KW  - History
KW  - Automobile racing
KW  - Sociological aspects
KW  - Economic aspects
KW  - Automobile rallies
KW  - Identity (Psychology)
N1  - Includes bibliographical references and index; 1. Introduction: The Paradox of Commercialisation -- 2. The Promotional Context -- 3. Imagining the Story -- 4. The Sense of Place in Rallying -- 5. The Spectator Culture of Rallying -- 6. The Legacy of WRC Cars -- 7. Heroes behind the Wheel -- 8. The WRC's Promotional Value
N2  - "From its inauguration in 1973 until today, the FIA World Rally Championship (WRC) has been transformed from a little-known series to a pop-cultural roadshow worth millions of euros. In a promotional context this has spurred a debate between those who want rallying to be what it was historically and those who desire a real shift into 'the commercial age'. Drawing upon interviews with key people in the sport and trans-local ethnographic research from rallies, spectator cultures, the inner life of a WRC team, and the media production facilities, this book explores these questions of commerciality and sporting identity, arguing that the WRC's sporting identity is in fact a promotional asset. Placed at the intersection of sociology and sports management, A Sociology of the World Rally Championship is essential reading on how to combine sporting heritage with commercial progress"--
ER  -