TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - MacInnis,Deborah J.
AU  - Pieters,Rik
AU  - Yap,Crystal
TI  - 486670 Consumer behaviour: for Auckland University of Technology 
SN  - 9780170355643
U1  - 658.8342 23
PY  - 2014///]
CY  - Australia
PB  - Cengage Learning
KW  - Consumer behavior
KW  - Consumers
N1  - All extracts were taken from: Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, 6th ed; Understanding consumer behavior --; Motivation, ability & opportunity --; From exposure to comprehension --; Memory & knowledge --; Attitudes based on high effort --; Attitudes based on low effort --; Problem recognition & information search --; Judgment & decision making based on high effort --; Judgment & decision making based on low effort --; Post-decision processes --; Social influences on consumer behavior --; Consumer diversity --; Households & social class influences
ER  -