486670 Consumer behaviour :  for Auckland University of Technology / 
 Four eight six six seven zero consumer behaviour  Consumer behaviour 
compiled by Crystal Yap. 
 - 1st edition. 
 - 362 pages :  illustrations ;  28 cm 
<br/><br/> All extracts were taken from: Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, 6th ed. 
<br/><br/> Understanding consumer behavior --  Motivation, ability & opportunity --  From exposure to comprehension --  Memory & knowledge --  Attitudes based on high effort --  Attitudes based on low effort --  Problem recognition & information search --  Judgment & decision making based on high effort --  Judgment & decision making based on low effort --  Post-decision processes --  Social influences on consumer behavior --  Consumer diversity --  Households & social class influences. 
<br/><br/><label>ISBN: </label>9780170355643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers
<br/><br/><label>Dewey Class. No.: </label>658.8342