TY  - BOOK
AU  - Allanwood,Gavin
AU  - Beare,Peter
TI  - User experience design: creating designs users really love 
T2  - Basics interactive design
SN  - 2940496137
AV  - NK1520 .A45 2014
U1  - 745.4 23
PY  - 2014///]
CY  - London, New York
PB  - Bloomsbury
KW  - Design
KW  - Human factors
KW  - Methodology
N1  - Includes bibliographical references and index; 1. What is User Experience Design? -- 2. Users -- 3. Experience Design -- 360. degree view -- 4. Design Process -- 5. Design Methods -- --; Introduction --; 1; What is User Experience Design? --; Roles in UXD --; Today's multidisciplinary team --; Case Study: A UXD approach Exercise: A user centred development cycle --; 2; Users --; User context --; Researching the user's world --; Brands --; Case Study: User profiling --; Emotional responses --; Memory --; Fallibility --; Expectation --; Motivation --; Exercise: Designing a memorable experience --; 3; Experience Design --; Personas --; Scenario development --; Case Study: User Involvement --; Fun --; Usability --; Simplicity --; Discovery --; Challenge --; 360; degree view --; Life cycle --; Exercise: Intuitive Design --; Semiotics --; 4; Design Process --; User involvement --; User vs. client requirements --; Constraints --; Design specification --; Planning tools --; Case Study: Planning --; Exercise: Plan a memorable experience --; 5; Design Methods --; Platforms and technologies --; Semantic design --; Interoperability --; Design tools --; Wireframing --; Prototyping --; Design Patterns --; Layout --; Type --; Image --; Iteration --; Exercise: Build a prototype
N2  - "By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed. User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love. With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD"--Publisher's website
ER  -