TY - BOOK AU - Irish,Robert AU - Weiss,Peter Eliot TI - Engineering communication: from principles to practice SN - 0195446925 AV - TA158.5 .I75 2013 U1 - 808.06662 23 PY - 2013///] CY - Don Mills, Ontario, Canada PB - Oxford University Press KW - Communication in engineering KW - Textbooks KW - Technical writing N1 - Includes bibliographical references and index; Introduction --; Part I; Setting the Stage for Understanding : --; Getting Started: Pre-drafting and Drafting --; 1; Purpose, Genre, and Audience --; Principle 1: Finding Purpose --; Principle 2: Improvising Genre --; Principle 3: Constructing Audience --; 2; Strategies for Invention --; Principle 4: Developing Credible Argument --; Principle 5: Using Rhetorical Patterns --; Part II; Modes of Control: Organizing Information for Readability : --; 3; Guiding the Reader through the Document --; Principle 6: Building Effective Introductions --; Principle 7: Framing Knowledge --; Principle 8: Imposing Visible Structure --; Principle 9: Making Transitions --; 4; Creating Clarity and Cohesion --; Principle 10: Designing Paragraphs --; Principle 11: Moving from Known to New --; Principle 12: Modifying Matters --; Part III; Elements of Refined Communication : --; 5; Generating Flow --; Principle 13: Elevating Verbs --; Principle 14: Positioning the Verb --; Principle 15: Finding the Real Subject --; Principle 16: Capitalizing on the Power Position --; 6; Engineering Elegance --; Principle 17: Determining Sentence Length --; Principle 18: Mastering Sentence Rhythm --; Part IV; Applications : --; 7; Applying the Principles to Written Communication --; 8; Applying the Principles to Visual Communication --; 9; Applying the Principles to Oral Communication --; Conclusion: From Principles to Practice --; Appendices --; Appendix A; Core Sentence Components: Clauses --; Appendix B; Sentence Types --; Appendix C; Action Elements: Verbs and Verbals --; Appendix D; Optional Sentence Elements: Modifiers --; Appendix E; Joiners --; Appendix F; Punctuation --; Appendix G; A Brief Primer on Ethics for the Engineer --; Appendix H; Fallacies ER -