Focus groups : theory and practice /
David W. Stewart, Prem N. Shamdasani.
- Third edition.
- xix, 202 pages ; 23 cm.
- Applied social research methods series ; 20 .
- Applied social research methods series ; 20. .
Includes bibliographical references and index.
Introduction, focus group history, theory and practice -- Group dynamics and focus group research -- Focus groups and the research toolbox -- Recruiting focus group participants and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus groups in practice -- Virtual focus groups and older group research methods -- Conclusion. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
9781452270982 1452270988
2013051223
Focus groups. Social sciences--Research--Methodology. Social groups