TY  - BOOK
AU  - Schiffman,Leon G.
AU  - O'Cass,Aron
AU  - Paladino,Angela
AU  - D'Alessandro,Steven
AU  - Bednall,David
TI  - Consumer behaviour
SN  - 9781442520103
U1  - 658.8342 23
PY  - 2011///
CY  - Frenchs Forest, NSW
PB  - Pearson Australia
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Marketing
N1  - 5th Australian edition adapted from Consumer behaviour / Leon G. Schiffman (New Jersey : Pearson, 2010. 10th edition); Previous edition: 2008; Includes bibliographical references and index; Part I. Introduction -- Part II. the Consumer As Individual -- Part III. Consumer In Their Social And Cultural Settings -- Part IV. the Decision Making Process -- Part V. Consumer Behaviour & Society  -- --; Part I; Introduction --; 1; Foundations of consumer behaviour -- --; Part II; the Consumer As Individual --; 2; Consumer needs and motivation --; 3; Personality and self concept --; 4; Consumer perception --; 5; Learning and consumer involvement --; 6; The nature of consumer attitudes -- --; Part III; Consumer In Their Social And Cultural Settings --; 7; Social influences on buyer behaviour --; 8; The family --; 9; Social class and consumer behaviour --; 10; The influence of culture on consumer behaviour --; 11; Sub-cultural aspects of consumer behaviour -- --; Part IV; the Decision Making Process --; 12; Decision making --; 13; Consumer influence and diffusion of innovations -- --; Part V; Consumer Behaviour & Society --; 14; Public policy and consumer protection
ER  -