Kotabe, Masaaki, <br/><br/>
International marketing / 
Masaaki Kotabe [and others]. 
 - 4th Asia-Pacific edition. 
 - xvii, 645 pages :  colour illustrations ;  26 cm 
<br/><br/> "Masaaki Kotabe ; Al Marshall ; Swee Hoon Ang ; Kathleen Griffiths ; Ranjit Voola ; Robin E Roberts ; Kristiaan Helsen.". 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> International marketing environment : --  Introduction to international marketing --  Economic and financial environment --  Political and legal environment --  Cultural environment --  Understanding international consumers --  Analysing international marketing opportunities : --  International marketing research --  Segmentation and positioning --  Market selection and entry strategies --  Developing international marketing strategy : --  Developing new goods and services for international markets --  Marketing goods and services --  International marketing communication --  Logistics: sourcing and distribution --  Export and import management --  International pricing --  Trends in international marketing : --  International marketing strategy --  The evolving global marketplace --  Cases in international marketing.  Part 1.  1.  2.  3.  4.  5.  Part 2.  6.  7.  8.  Part 3.  9.  10.  11.  12.  13.  14.  Part 4.  15.  16.  Part 5. 
<br/><br/><label>ISBN: </label>1118362519 9781118362518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia<br/>Marketing--Pacific Area<br/>International business enterprises--Marketing
<br/><br/><label>LC Class. No.: </label>HF2014 637097 
<br/><br/><label>Dewey Class. No.: </label>658.8