The Routledge handbook of tourism marketing /
Tourism marketing
edited by Scott McCabe.
- xxii, 575 pages ; 26 cm.
- Routledge handbooks .
- Routledge handbooks. .
Includes bibliographical references and index.
Introduction / Tourism Marketing: Paradigms And Perspectives : -- Linking Service-dominant Logic to Destination Marketing / A Framework for Dramatizing Interactions for Enhanced Tourist Experience Value / Macromarketing And Tourism : -- Sustainability and Marketing for Responsible Tourism / The Application of Social Marketing to Tourism / Tourism and Public Relations: A Complex Relationship? / Discourse and Power in Tourism Communications / The Semiotics of Tourism Marketing / Strategic Issues in Tourism : -- Towards an Experiential Approach in Tourism Studies / Experience, Co-Creation and Technology: Issues, Challenges and Trends for Technology Enhanced Tourism Experiences / Brand Experience in Tourism in the Internet Age / Collaboration Marketing / Customer Satisfaction in Tourism: The Search for the Holy Grail / Advances In Tourism Marketing Research : -- Advanced Analytical Methods in Tourism Marketing Research: Usage Patterns and Recommendations / Market Segmentation Approaches in Tourism / Determining What Works, What Doesn't and Why: Evaluating Tourism Marketing Campaigns / Archetype Enactments in Travellers' Stories about Places: Theory and Advances in Positivistic and Qualitative Methods / Destination confusion: a photo elicitation study on brand confusion in tourism destinations / Tourist Consumer Behaviour : -- Theorizing Tourist Behaviour / Fragmenting Tourism: Niche tourists / Searching the Travel Network / Dynamics of Tourists Decision Making: From Theory to Practice / Tourist Destination Choice: A Review and Critical Evaluation of Preference Estimation Methods in Tourism Marketing Research / Micro-Marketing Issues In Tourism : -- Service Design - Co-Creating Meaningful Experiences with Customers / Contextualising the Past, Conceptualizing the Future: Tourism Distribution and the Impact of ICTs / Pricing as a Strategic Marketing Tool / Revenue Management in Tourism / Staying Close to the Self-Service Traveler: Managing Customer Relationships in the Era of Self-Service Technologies / Marketing communications in tourism: a review and assessment of research priorities / Destination Marketing And Branding : -- Key Issues in Destination Brand Management / Consumer Co-creation Capacity of Destination Marketing Organisations / 'Living the brand': The Evangelical Experiences of Seasonal Snowsport Workers / Determinants and Outcomes of Tourists' Emotional Responses: Towards an Integrative Model for Destination Brands / Post-Disaster Recovery Marketing for Tourist Destinations / Social And Digital Marketing Issues In Tourism : -- Challenges of Tourism Marketing in the Digital, Global Economy / Premises and Promises of Social Media Marketing in Tourism / Foundations of Search Engine Marketing for Tourist Destinations / Virtual Communities: Online Blogs as a Marketing Tool / Tourism Marketing Goes Mobile: Smartphones and the Consequences for Tourist Experience / Reflections : -- Tourism Marketing from 1990 - 2010: Two Decades and a New Paradigm / Futurecasting the Tourism Marketplace / Scott McCabe -- Xiang (Robert) Li -- Nina K Prebensen -- Jackie Clarke, Rebecca Hawkins and Victoria Waligo -- Gareth Shaw, Stewart Barr and Julie Wooler -- Jacqui L'Etang and Jairo Lugo -- Rob Caruana -- Richard Tresidder -- Wided Batat and Isabelle Frochot -- Barbara Neuhofer and Dimitrios Buhalis -- Anthony Foley, John Fahy and Anne-Marie Ivers -- Alan Fyall -- Clare Foster -- Josef Mazenec, Amata Ring, Brigitte Stangl, and Karin Teichmann -- Sara Dolnicar -- Stephen Pratt -- Arch Woodside, Karlan Muniz and Suresh Sood -- Pisuda Sangsue -- Alain Decrop -- Michael O'Regan -- Zheng Xiang, Yeongbae Choe and Daniel R. Fesenmaier -- Antónia Correia, Metin Kozak and Manuel Tão -- Chunxiao Li -- Marc Stickdorn -- Andrew J Spencer and Dimitrios Buhalis -- Anita Fernandez Young -- Una McMahon-Beattie and Ian Yeoman -- Rosemary Stockdale -- Scott McCabe and Clare Foster -- Nigel Morgan and Annette Pritchard -- Iis Tussyadiah and Florian Zach -- Shelagh Ferguson and Amy Bourke -- Sameer Hosany and Girish Prayag -- Gabby Walters and Judith Mair -- Simon Hudson -- Ulrike Gretzel and Kyung-Hyan Yoo -- Zheng Xiang, Bing Pan and Daniel R. Fesenmaier -- Carmela Bosangit -- Scott McCabe, Clare Foster, Chunxiao Li and Bhanu Nanda -- Daniel R. Fesenmaier and Zheng Xiang -- Luiz Moutinho, Ronnie Ballantyne and Shirley Rate. 1. Part 1. 2. 3. Part 2. 4. 5. 6. 7. 8. Part 3. 9. 10. 11. 12. 13. Part 4. 14. 15. 16. 17. 18. Part 5. 19. 20. 21. 22. 23. Part 6. 24. 25. 26. 27. 28. 29. Part 7. 30. 31. 32. 33. 34. Part 8. 35. 36. 37. 38. 39. Part 9. 40. 41.
"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part One deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part Two explores macromarketing and tourism; Part Three deals with strategic issues; Part Four addresses recent advances in research; Part Five focuses on developments in tourist consumer behaviour; Part Six looks at micromarketing; Part Seven moves on to destination marketing and branding issues; Part Eight looks at the influence of technological change on Tourism Marketing and Part Nine explores future directions. This timely book offers the reader a comprehensive synthesis of this sub discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management"--