TY  - BOOK
AU  - Cook,Roy A.
AU  - Hsu,Cathy H.C.
AU  - Marqua,Joseph J.
TI  - Tourism: the business of hospitality and travel 
SN  - 0133113531
AV  - G155.A1 C674 2014
U1  - 910.68 23
PY  - 2014///]
CY  - Boston
PB  - Pearson
KW  - Tourism
N1  - Includes bibliographical references and index; Part I. The Traveling Public And Toursim Promoters -- Part II. Tourism Service Suppliers -- Part III. The Service And Hospitality Environment  -- --; Part I; The Traveling Public And Toursim Promoters --; 1; Introducing the World's Largest Industry, Tourism --; 2; Marketing to the Traveling Public --; 3; Delivering Quality Tourism Services --; 4; Bringing Travelers and Tourism Service Suppliers Together Integrative Cases --; 5; Capturing Technologies Competitive Advantages -- --; Part II; Tourism Service Suppliers --; 6; Transportation --; 7; Accommodations --; 8; Food and Beverage --; 9; Attractions and Entertainment --; 10; Destinations Integrative Cases -- --; Part III; The Service And Hospitality Environment --; 11; Economic and Political Impacts of Tourism --; 12; Environmental and Social/Cultural Impacts of Tourism --; 13; Sustaining Tourism's Benefits --; 14; Exploring the Future of Tourism Integrative Cases
N2  - "Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each Partand end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. "--Publisher's website
ER  -