TY  - BOOK
AU  - Hall,Colin Michael
TI  - Tourism and social marketing
T2  - Routledge international series in tourism, business and management
SN  - 9780415576659
AV  - G155.A1 .H3476 2014
U1  - 910.688 23
PY  - 2014///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Tourism
KW  - Social marketing
N1  - Includes bibliographical references and index; 1; Introduction to the Field of Social Marketing: Creating Social Change? --; 2; Intervention and Theories of Behaviour --; 3; The Changing Context of Change Agents: Social Marketing and Governance --; 4; The Process of Social Marketing --; 5; The Craft and Practice of Social Marketing --; 6; The Demarketing of Tourism Attractions, Activities and Destinations --; 7; Tourist and Visitor Focussed Social Marketing: Cases and Issues --; 8; Destination and community-based tourism and social marketing: Cases and Issues --; 9; Sustainable Consumption and Social Marketing --; 10; A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?
N2  - "This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non-profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice.Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism"--Provided by publisher
ER  -