TY  - BOOK
AU  - Fowler,Floyd J.
TI  - Survey research methods
T2  - Applied social research methods series
SN  - 9781452259000
AV  - HN29 .F68 2013
U1  - 300.723 23
PY  - 2014///]
CY  - Los Angeles
PB  - SAGE
KW  - Social surveys
N1  - Includes bibliographical references and index; Introduction --; Types of error in surveys --; Sampling --; Nonresponse: implementing a sample   design --; Methods of data collection --; Designing questions to be good measures --; Evaluating survey questions and instruments --; Survey interviewing --; Preparing survey data for   analysis --; Analyzing survey data --; Ethical   issues in survey research --; Providing   information about survey methods --; Survey error in perspective
N2  - "The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process."--Publisher's website
ER  -