TY  - BOOK
AU  - Supovitz,Frank
TI  - The sports event management and marketing playbook
T2  - The Wiley event management series
SN  - 1118244117
AV  - GV716 .S86 2014
U1  - 796.0688 23
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - J. Wiley & Sons
KW  - Sports
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Economic aspects
KW  - Sports administration
N1  - Includes bibliographical references and index; 1; Defining and Developing Objectives, Strategies, and Tactics --; 2; Identifying Costs --; 3; Identifying Revenue Streams --; 4; Soliciting and Selecting Host Cities and Venues --; 5; Starting the Clock on the Sports Event Planning Process --; 6; Understanding the Sports Event-Sponsor Relationship --; 7; Teaming with Sponsors --; 8; Maximizing and Servicing the Media Partnership --; 9; Activating the Sports Event Marketing Plan --; 10; Engaging the Community --; 11; Accommodating and Managing Guests --; 12; Presenting Your Event --; 13; Working with Broadcasters --; 14; Managing for the Unexpected --; 15; Reviewing the Game Tapes --; 16; Planning Your Future in Sports Event Management and Marketing
ER  -