Supovitz, Frank, <br/><br/>
The sports event management and marketing playbook / 
Frank Supovitz, Robert Goldwater. 
 - Second edition. 
 - xxi, 488 pages ;  25 cm. 
 - The Wiley event management series .
 - Wiley event management series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Defining and Developing Objectives, Strategies, and Tactics --  Identifying Costs --  Identifying Revenue Streams --  Soliciting and Selecting Host Cities and Venues --  Starting the Clock on the Sports Event Planning Process --  Understanding the Sports Event-Sponsor Relationship --  Teaming with Sponsors --  Maximizing and Servicing the Media Partnership --  Activating the Sports Event Marketing Plan --  Engaging the Community --  Accommodating and Managing Guests --  Presenting Your Event --  Working with Broadcasters --  Managing for the Unexpected --  Reviewing the Game Tapes --  Planning Your Future in Sports Event Management and Marketing.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15.  16. 
<br/><br/><label>ISBN: </label>1118244117 9781118244111 
<br/><br/><label>LCCN: </label>2013001155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing--Handbooks, manuals, etc.<br/>Sports--Economic aspects--Handbooks, manuals, etc.<br/>Sports administration--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>GV716  / .S86 2014 
<br/><br/><label>Dewey Class. No.: </label>796.0688