TY  - BOOK
AU  - Chaston,Ian
TI  - Small business marketing
SN  - 9781137326003
U1  - 658.8 23
PY  - 2014///
CY  - Houndmills, Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Management
KW  - Small business marketing
N1  - Includes bibliographical references and index; Philosophy and process --; Assessing and processing information --; Risk assessment --; Internal competence --; Market positioning --; Marketing planning --; Innovation --; Promotion --; Social media --; Pricing and distribution --; Information management --; Service marketing --; International marketing --; Difficult futures
ER  -