TY  - BOOK
AU  - Blythe,Jim
TI  - Consumer behaviour
SN  - 1446266443
AV  - HF5415.32 .B58 2013
U1  - 658.8342 23
PY  - 2013///
CY  - London
PB  - SAGE
KW  - Consumer behavior
N1  - Previous edition: London: Thomson, 2008; Includes bibliographical references and index; The importance of understanding consumer behaviour --; Drive, motivation and hedonism --; Goals, risk and uncertainty --; Personality and self-concept --; Perception --; Learning --; Attitude formation and change --; The environment, class and culture --; Reference groups --; The family --; New and repeat buying behaviour --; Innovation --; Post-purchase behaviour --; Services markets --; Organisational buying behaviour --; Consumer behaviour and the marketing mix
ER  -