Dunne, Patrick M.,
Retailing /
Patrick M. Dunne, Robert F. Lusch, James R. Carver.
- 8th edition.
- xxxi, 683 pages : colour illustrations ; 27 cm
Previous edition: 2011.
Includes bibliographical references (pages 650-666) and index.
Perspectives on retailing -- Retail strategic planning and operations management -- Retail customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- Market selection and retail location analysis -- Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and promotion -- Customer services and retail selling -- Store layout and design -- Reframing retail strategy -- Appendix -- Glossary.
9781133953807 1133953808
Retail trade.
658.82