TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Alessandro,Steven
AU  - Winzar,Hume
AU  - Lowe,Ben
AU  - Babin,Barry J.
TI  - Marketing research
SN  - 9780170236027
U1  - 658.83 23
PY  - 2014///]
CY  - South Melbourne, Victoria, Australia
PB  - Cengage Learning Australia
KW  - Marketing research
N1  - Previous edition: 2011; Includes index; Introduction to the research process --; Defining the problem --; Planning the research design --; Planning the sample --; Collecting the data --; Analysing the data --; Formulating conclusions and writing the final report
ER  -