Marketing research /
William Zikmund, Steve D'Alessandro ; Hume Winzar ; Ben Lowe, Barry Babin.
- 3 Asia-Pacific edition.
- xxiv, 624 pages : colour illustrations,; 26 cm
Previous edition: 2011. Includes index.
Introduction to the research process -- Defining the problem -- Planning the research design -- Planning the sample -- Collecting the data -- Analysing the data -- Formulating conclusions and writing the final report.
9780170236027 0170236021
Level 7, 80 Dorcas Street South Melbourne VIC 3205