Clow, Kenneth E., <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. 
 - Sixth edition. 
 - xv, 466 pages :  illustrations (chiefly colour) ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0133126242 9780133126242 
<br/><br/><label>LCCN: </label>2012049569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C58 2014 
<br/><br/><label>Dewey Class. No.: </label>659.1