TY  - BOOK
AU  - Perloff,Richard M.
TI  - The dynamics of persuasion: communication and attitudes in the 21st century 
T2  - Routledge communication series
SN  - 0415507413
AV  - BF637.P4 P39 2014
U1  - 153.852 23
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Persuasion (Psychology)
KW  - Mass media
KW  - Psychological aspects
KW  - Attitude change
N1  - Includes bibliographical references and index; Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- Who says it : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns
ER  -