Perloff, Richard M., <br/><br/>
The dynamics of persuasion :  communication and attitudes in the 21st century / 
Richard M. Perloff. 
 - Fifth edition. 
 - xxiv, 541 pages :  illustrations ;  24 cm. 
 - Routledge communication series .
 - Routledge communication series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- Who says it : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns. 
<br/><br/><label>ISBN: </label>0415507413 9780415507417 0415507421 9780415507424 
<br/><br/><label>LCCN: </label>2012036695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Mass media--Psychological aspects<br/>Attitude change.
<br/><br/><label>LC Class. No.: </label>BF637.P4  / P39 2014 
<br/><br/><label>Dewey Class. No.: </label>153.852