TY  - BOOK
AU  - McStay,Andrew
TI  - Creativity and advertising: affect, events and process 
SN  - 0415519543 (hardback)
AV  - HF5821 .M37 2013
U1  - 659.1 23
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising
KW  - Creative ability
N1  - Includes bibliographical references and index; 1; Introducing the sensational world of creativity and advertising --; 2; Strangely revealing --; 3; The poetics of advertising --; 4; Playful combinations --; 5; Sensational dimensions --; 6; Vivid living, excess and the marketplace --; 7; Creativity and the counter-enlightenment --; 8; Embodying culture --; 9; Concrescence and the unfasionable new --; 10; Excessive media --; 11; Conclusions
ER  -