Creativity and advertising : affect, events and process /
Andrew McStay.
- vi, 173 pages ; 24 cm
Includes bibliographical references and index.
Introducing the sensational world of creativity and advertising -- Strangely revealing -- The poetics of advertising -- Playful combinations -- Sensational dimensions -- Vivid living, excess and the marketplace -- Creativity and the counter-enlightenment -- Embodying culture -- Concrescence and the unfasionable new -- Excessive media -- Conclusions. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.