TY  - BOOK
AU  - Bradley,Nigel
TI  - Marketing research: tools & techniques 
SN  - 019965509X
U1  - 658.83 23
PY  - 2013///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing research
N1  - Previous ed.: 2010; Includes bibliographical references and index; Part 1; Research preparation --; Part 2; Data collection --; Part 3; Analysis and communication --; Part 4; Marketing research contexts
ER  -