Bradley, Nigel,  1958- <br/><br/>
Marketing research :  tools & techniques / 
Nigel Bradley. 
 - Third edition. 
 - xx, 527 pages :  illustrations ;  25 cm 
<br/><br/> Previous ed.: 2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Research preparation --  Data collection --  Analysis and communication --  Marketing research contexts.  Part 1.  Part 2.  Part 3.  Part 4. 
<br/><br/><label>ISBN: </label>019965509X 9780199655090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83