TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 0073530042
AV  - HF5415.33.U6 H38 2013
U1  - 658.8342 23
PY  - 2013///]
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Accompanied by: 1 computer disc (CD-ROM); Includes bibliographical references and index; Pt. 1. Introduction -- Consumer behavior and marketing strategy -- pt. 2. External influences. Cross-cultural variations in consumer behavior -- The changing American society: values -- The changing Americal society: demographics and social stratification -- The changing American society: subcultures -- The American society: families and households -- Group influences on consumer behavior -- Cases 2-1 through 2-8 -- pt. 3. Internal infuences. Perception -- Learning, memory, and product positioning -- Motivation, personality, and emotion -- Attitudes and influencing attitudes -- Self-concept and lifestyle -- Cases 3-1 through 3-9 -- pt. 4. Consumer decision process. Situational influences -- Consumer decision process and problem recognition -- Information search -- Alternative evaluation and selection -- Outlet selection and purchase -- Postpurchase processes, customer satisfaction, and customer commitment -- Cases 4-1 through 4-8 -- pt. 5. Organizations as consumers. Organizational buyer behavior -- Cases 5-1 and 5-2 -- pt. 6. Consumer behavior and marketing regulation. Marketing regulation and consumer behavior -- Cases 6-1 and 6-2
ER  -