TY  - BOOK
AU  - Manca,Luigi
AU  - Manca,Alessandra
AU  - Pieper,Gail W.
TI  - Utopian images and narratives in advertising: dreams for sale 
SN  - 073917326X
AV  - HF5822 .U86 2012
U1  - 659.1045553 23
PY  - 2012///]
CY  - Lanham, Md.
PB  - Lexington Books
KW  - Advertising
KW  - Psychological aspects
KW  - Social aspects
KW  - Utopias
KW  - Advertising and women
N1  - Includes bibliographical references and index; The Portrayal of Utopian Spaces in Magazine Advertisements; Luigi, Alessandra Manca; Manca, Alessandra; 7 --; Water, the All-Purpose Utopia; John Kloos; Kloos, John; 31 --; Women and Children in a Fragile Paradise; Jean-Marie Kauth; Kauth, Jean-Marie; 47 --; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Zubair S. Amir; Amir, Zubair S; 69 --; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Katy Kiick; Kiick, Katy; 79 --; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; William Scarlato; Scarlato, William; 89 --; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line; Chris Birks; Birks, Chris; 99 --; Jungian Archetypes in Advertising Imagery; Margaret Salyer; Salyer, Margaret; 111 --; Selling the Good Old Days: Images of Community Life in Contemporary American Advertising; Jonatlian F. Lewis; Lewis, Jonatlian F., Paul Catterson; Catterson, Paul; 141 --; Masculine and Feminine Images in Italian Magazine Advertising; Maria Lucia Piga; Piga, Maria Lucia, Dolores Sorci-Bradley; Sorci-Bradley, Dolores; 153 --; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Vincent Gaddis; Gaddis, Vincent; 193 --; Utopian Scenarios in Hispanic Advertisements: People en Español; Joaquín Montero; Montero, Joaquín; 213 --; Advertising, Neoliberalism, and the Financial Collapse of 2008; Robert L. Craig; Craig, Robert L; 229 --; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; Ed McLuskie; McLuskie, Ed; 251 --; The Four Women of the Apocalypse: Utopia or Dystopia?; Marian Mesrobian MacCurdy; MacCurdy, Marian Mesrobian; 261
N2  - "A collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies." -- Provided by publisher
ER  -