TY  - BOOK
AU  - Gilligan,Colin
AU  - Hird,Martin
TI  - International marketing: strategy and management 
T2  - Routledge library editions. International business
SN  - 0415641136
AV  - HF1009.5 .G55 1986
U1  - 658.84 23
PY  - 2013///
CY  - Oxon [England]
PB  - Routledge
KW  - Export marketing
KW  - Case studies
N1  - Originally published in 1986 by Croom Helm; Includes bibliographical references and index; pt. 1; The international marketing environment and approaches to opportunity analysis --; pt. 2; Market entry decisions and approaches to international marketing planning --; pt. 3; Developing, implementing and controlling the international marketing mix; Reprint. Originally published; London : Croom Helm, c1986
ER  -