Gilligan, Colin, <br/><br/>
International marketing :  strategy and management / 
Colin Gilligan and Martin Hird. 
 - 310 pages :  illustrations ;  22 cm. 
 - Routledge library editions. International business ;  17. .
 - Routledge library editions.  International business ;  17. .
<br/><br/> Originally published in 1986 by Croom Helm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The international marketing environment and approaches to opportunity analysis --  Market entry decisions and approaches to international marketing planning --  Developing, implementing and controlling the international marketing mix.  pt. 1.  pt. 2.  pt. 3. 
<br/><br/>
<br/><br/><label>ISBN: </label>0415641136 9780415641135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HF1009.5  / .G55 1986 
<br/><br/><label>Dewey Class. No.: </label>658.84