TY  - BOOK
AU  - Foote,Cameron S.
TI  - The creative business guide to marketing: selling and branding design, advertising, interactive, and editorial services 
SN  - 0393733475
AV  - HF5415 .F5656 2012
U1  - 658.8 23
PY  - 2012///]
CY  - London, New York
PB  - W.W. Norton
KW  - Strategic planning
KW  - Branding (Marketing)
N1  - Includes index; Strategies and tactics. Why marketing is important -- Developing strategies -- Developing tactics -- Planning implementation -- Prospecting and contacting. Today's promotional landscape -- Locating prospects -- Sales responsibilities -- Their budgeting, your pricing -- Presenting and closing. Presentation preparation -- Differentation and new business pitches -- Your portfolio or your process? -- Presentation closings -- Following up. Pre-project paperwork -- Selling ideas and concepts -- After-marketing
ER  -