Foote, Cameron S., <br/><br/>
The creative business guide to marketing :  selling and branding design, advertising, interactive, and editorial services / 
 Marketing 
Cameron S. Foote. 
 - First edition. 
 - 223 pages ;  25 cm 
<br/><br/> Includes index. 
<br/><br/>Strategies and tactics. Why marketing is important -- Developing strategies -- Developing tactics -- Planning implementation -- Prospecting and contacting. Today's promotional landscape -- Locating prospects -- Sales responsibilities -- Their budgeting, your pricing -- Presenting and closing. Presentation preparation -- Differentation and new business pitches -- Your portfolio or your process? -- Presentation closings -- Following up. Pre-project paperwork -- Selling ideas and concepts -- After-marketing. 
<br/><br/><label>ISBN: </label>0393733475 9780393733471 
<br/><br/><label>LCCN: </label>2011021989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415  / .F5656 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8