TY  - BOOK
AU  - Phillips,Hazel
TI  - Sell!: tall tales from the legends of New Zealand advertising 
SN  - 0143568418
U1  - 659.10993 23
PY  - 2013///
CY  - Auckland, N.Z.
PB  - Penguin
KW  - Advertising
KW  - New Zealand
KW  - History
KW  - Advertising campaigns
KW  - Advertising agencies
N1  - "Back in the 1890s, being an ad man in New Zealand was a simple case of placing an ad in the paper on behalf of a client. By the 1980s, it was a golden ticket to an exclusive club of fast cars, big bucks and bad behaviour. 'Sell!' takes you on a wild ride through the history of New Zealand advertising and its larger-than-life personalities, from selling the suburban fantasy to power games, overnight acquisitions, lunatic capers and the iconic Kiwi ads that reached giddy heights on the world stage. Legends of the local ad scene recall the glory days of big budgets and bigger egos, and tell the stories behind New Zealand's best-loved campaigns, including the Fernleaf family, Spot the dog and the infamous Bugger ad"--Publisher's information; Includes bibliographical references; Foreword; Roger MacDonell --; Introduction --; 1; Three hustlers: the earlest days of the New Zealand ad industry --; 2; Rebates and regulation: the era of the 20 percent commission --; 3; A decade of revolution: advertising in the 1960s --; 4; The wild Westie: Bob Harvey launches MacHarman Advertising --; 5; Rebels with a cause: the launch of Colenso --; 6; Going international 1: O & M and DDB --; 7; Selling on the small screen: television changes the game --; 8; Scrubbers on sex kittens: women in advertising --; 9; Crackpots and colour telly: the swinging seventies --; 10; Underwear and overexposure: men, women and the boundaries of decency ; --; 11; Going international 2: Goldsack, Mackay King and the road to Saatchis --; 12; Looking after number one: the rise of Saatchi and Saatchi --; 13; 'Something quite extraordinary' : Saatchi's creative clout --; 14; Extravagance and excess: the importance of lunch --; 15; Booze bans, beer brands and wine wars: advertising alcohol --; 16; Tears and pain, yet again: the rise of Meares Taine and TBWA --; 17; The noughties and beyond: a decade of departure
ER  -