TY  - BOOK
AU  - Bouchet,Patrick
AU  - Hillairet,Dieter
AU  - Bodet,Guillaume
TI  - Sport brands
T2  - Sports marketing series
SN  - 9780415532846 (hbk)
AV  - GV716 .B664 2013
U1  - 796.06 23
PY  - 2013///
CY  - Milton Park, Abingdon, Oxon, New York
PB  - Routledge
KW  - Sports
KW  - Marketing
KW  - Professional sports
KW  - Economic aspects
KW  - Social aspects
KW  - Sports administration
N1  - Includes bibliographical references (pages 182-189) and index; 1; The great variety of sport brands --; 2; The tangible influence of sport brands --; 3; The intangible influence of sport brands --; 4; Subcultures, communities and sport brands --; 5; The economic and social value of sport brands --; 6; Sport brands' growth strategies --; 7; Sport brands' threats
ER  -