Bouchet, Patrick, <br/><br/>
Sport brands / 
Patrick Bouchet, Dieter Hillairet and Guillaume Bodet. 
 - x, 197 pages :  illustrations ;  24 cm. 
 - Sports marketing series .
 - Sports marketing series. .
<br/><br/>Includes bibliographical references (pages 182-189) and index. 
<br/><br/> The great variety of sport brands --  The tangible influence of sport brands --  The intangible influence of sport brands --  Subcultures, communities and sport brands --  The economic and social value of sport brands --  Sport brands' growth strategies --  Sport brands' threats.  1.  2.  3.  4.  5.  6.  7. 
<br/><br/><label>ISBN: </label>9780415532846 (hbk) 0415532841 (hbk) 9780415532853 (pbk.) 041553285X (pbk.) 
<br/><br/><label>LCCN: </label>2012033184 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016190761  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing<br/>Professional sports--Economic aspects<br/>Sports--Economic aspects<br/>Sports--Social aspects<br/>Sports administration.
<br/><br/><label>LC Class. No.: </label>GV716  / .B664 2013 
<br/><br/><label>Dewey Class. No.: </label>796.06