TY  - BOOK
AU  - Parent,Milena M.
AU  - Smith-Swan,Sharon
TI  - Managing major sports events: theory and practice 
SN  - 0415672287
AV  - GV713 .P37 2013
U1  - 796.069 23
PY  - 2013///
CY  - London, New York
PB  - Routledge
KW  - Sports administration
N1  - Includes bibliographical references (pages 340-395) and index; Introduction: the world of major sports events -- Bidding for an event -- Leading and setting up an organizing committee -- Planning major sports events -- Workforce management: building high-functioning organizing committees -- Marketing, sponsorship, and look-feel -- Venues and venuization -- The media -- Stakeholder relations and protocol -- Ceremonies -- Risk management and security -- Technology -- Games-time -- Closure -- Legacy and sustainability -- Other considerations
ER  -