Qualitative research in business & management /
Qualitative research in business and management
Michael D. Myers.
- 2nd edition.
- xii, 277 p. ; illustration ; 25 cm
New Zealand author. Revision of: 2009 edition.
Includes bibliographical references and index.
How to use this book -- Overwiew of qualitative research -- Research design -- Philosophical perspectives -- Ethics -- Action research -- Case study research -- Ethnographic research -- Grounded theory -- Interviews -- Participant observation and fieldwork -- Using documents -- Analysing qualitative data -- Hermeneutics -- Semiotics -- Narrative analysis -- Writing up -- Getting published -- Qualitative research in perspective. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.
"An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches."--Publisher's website.