TY  - BOOK
AU  - Chaffey,Dave
AU  - Smith,P.R.
TI  - Emarketing excellence: planning and optimizing your digital marketing 
SN  - 041553335X
AV  - HF5415.1265 .S615 2012
U1  - 658.872028546 23
PY  - 2012///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Internet marketing
N1  - Includes bibliographical references and index; 1 Introduction to E-Marketing -- 2 ReMix -- 3 E-Models -- 4 E-Customers -- 5 Social Media Marketing -- 6 Site Design -- 7 Traffic Building -- 8 E-CRM -- 9 Managing Digital Marketing -- 10 E-Planning
ER  -