Emarketing excellence : planning and optimizing your digital marketing /
Emarketing excellence : Planning and optimising your digital marketing
Dave Chaffey and PR Smith.
- 4th edition.
- xxi, 613 pages : colour illustrations ; 24 cm
Includes bibliographical references and index.
1 Introduction to E-Marketing -- 2 ReMix -- 3 E-Models -- 4 E-Customers -- 5 Social Media Marketing -- 6 Site Design -- 7 Traffic Building -- 8 E-CRM -- 9 Managing Digital Marketing -- 10 E-Planning.