Hutt, Michael D.,

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - Eleventh edition. - xxx, 428 pages : illustrations ; 27 cm

Includes bibliographical references and index.

1133189563 9781133189565

2011944035


Industrial marketing--Management--Case studies

HF5415.13 / .H87 2013

658.804