Case study research for business /
Jillian Dawes Farquhar.
- viii, 134 pages : illustrations ; 25 cm
Includes bibliographical references and index.
What is case study research? -- Philosophical assumptions of case study research -- Developing your case study research strategy -- Access and ethics in case study research -- Data collection -- Managing and analysing data -- Quality in case study research -- Writing and presenting your research.
"The only case study research textbook written exclusively for students of business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work."--Publisher description.