Business communication : polishing your ptofessional presence /
Barbara Shwom, Lisa Gueldenzoph Snyder.
- xxx, 470 98 variously numbered pages : colour illustrations ; 28 cm
Includes bibliographical references and index.
Becoming a successful business communicator -- Working with others : interpersonal, intercultural, and team communication -- Managing the communication process : analyzinmg, composing, evaluating -- Communicating routine messages and building goodwill -- Communicating persuasive messages -- Communicating bad-news messages -- Finding and evaluating business information -- Preparing persuasive business proposals -- Preparing business reports -- Preparing and delivering business presentations -- Creating resumes and cover letters -- Getting the job : interviewing skills.