TY  - BOOK
AU  - Quester,Pascale G.
AU  - Pettigrew,Simone
AU  - Hawkins,Del I.
TI  - Consumer behaviour: implications for marketing strategy 
SN  - 0070287090
U1  - 658.83420994 23
PY  - 2011///]
CY  - Sydney, N.S.W.
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Australia
KW  - Market surveys
KW  - Case studies
N1  - Previously published: 2006; Includes bibliographical references and index; 1. Consumer behaviour and marketing strategy -- Pt 1 Consumer decision process 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and product purchase -- 7. Postpurchase processes, customer satisfaction and consumer loyalty -- Pt 2 Internal influences 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Pt 3 External influences 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behaviour -- 14. Group influence and communication -- 15. Social stratification -- 16. Culture and cross-cultural variations in consumer behaviour -- Pt 4 Contemporary topics in consumer behaviour. 17. Business-to-business buying behaviour -- 18. Consumers and society
ER  -