Quester, Pascale G. <br/><br/>
Consumer behaviour :  implications for marketing strategy / 
Pascale Quester, Simone Pettigrew, Del I. Hawkins. 
 - Sixth edition. 
 - xxvi, 654 pages :  illustrations ;  26 cm 
<br/><br/> Previously published: 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Consumer behaviour and marketing strategy -- Pt 1 Consumer decision process 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and product purchase -- 7. Postpurchase processes, customer satisfaction and consumer loyalty -- Pt 2 Internal influences 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Pt 3 External influences 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behaviour -- 14. Group influence and communication -- 15. Social stratification -- 16. Culture and cross-cultural variations in consumer behaviour -- Pt 4 Contemporary topics in consumer behaviour. 17. Business-to-business buying behaviour -- 18. Consumers and society. 
<br/><br/><label>ISBN: </label>0070287090 9780070287099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Australia<br/>Market surveys--Australia<br/>Consumer behavior--Australia--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83420994