TY  - BOOK
AU  - Kumar,V.
AU  - Sheth,Jagdish N.
TI  - Legends in marketing
T2  - Legends in marketing
SN  - 8132109031
AV  - HF5415 .K834 2012
U1  - 658.8 23
PY  - 2012///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Retail trade
KW  - Customer relations
N1  - Includes bibliographical references; V. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management
ER  -